White cube gallery

DEFINITION

Opening in May 1993 in Duke Street at 25 Mason's Yard St. James in the West End of London by art dealer, Jay Jopling, it is noted for being the first exhibition venue of the avant-garde Young British Artists (YBA's). In its first location the gallery rule was that an artist could only be exhibited once, but in 2000 the rule was relaxed because of the larger space gained in a move to 48 Hoxton Square in the Hoxton/Shoreditch area of London. A second site opened in 2006 at the original site in St. James. The galleries remain venues for leading edge conceptual artists such as Anselm Kiefer, Lucian Freud, Sam Taylor-Wood and Damien Hurst. Source: http://en.wikipedia.org/wiki/White_Cube

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