A shortening of the words neo-geometric conceptualism. The term is confusing because it originally was applied to artists whose work seems to have little in common: Ashley Bickerton, Peter Halley, Jeff Koons and Meyer Vaisman. Others linked to the tradition but not the origin are Steven Parrino, Haim Steinbach and John Armleder. What is shared among these artists "is an interest in the cool ironies of POP ART and the use of Conceptual art to address issues related to the nature of the art market during New York's economic boom of the 1980s. Many regard the description "Neo-Geo" as nothing more than a marketing device . . . and of the art market's insatiable appetite for the new, rather than as an aesthetic sign post." By 1989, the term was rarely mentioned as joint exhibitions of the original four artists drew little attention.Source: Robert Atkins, "Art Speak"