The degree of purity or brilliance of a color, the term is also known as Chroma or Saturation. Source: Kimberley Reynolds and Richard Seddon, "Illustrated Dictionary of Art Terms"<br><br>The purity and brightness of a color. Also called saturation.<br><br>The brightness or dullness of a hue or color. For instance, the intensity of the pure color blue is very bright. When a lighter or darker color is added to blue, the intensity is less bright, or more subdued.Also see saturation, shade, tint, tone, and value.