Industrial design - applied art
An applied art, the term refers to creating objects with the intent of function taking precedence over aesthetic appeal. Of concern, however, are physical appeal, shape, relationship of details, quality of materials, colors, texture, sound and comfort to the user. Also to qualify under this definition, the product must be made by an industrial method, meaning machine-made, and not a fine-art, 'hands on' studio approach. Source: ???Wikipedia/Industrial Design???